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Scottsdale, AZ — August 8, 2025
Via PR Newswire
Kuli Kuli, the leading moringa superfood brand in America, has named Mirage Media as its paid social agency of record — a strategic appointment that comes as the brand accelerates its national retail expansion, including a significant new rollout in Target stores across the country.
The partnership positions Mirage Media as Kuli Kuli’s performance and creative lead for paid social, working in close collaboration with the brand’s existing agency partners to build a fully integrated marketing operation. Campaigns will span Meta and TikTok with a focus on driving consumer awareness, deepening engagement, and converting that attention into in-store and online purchases.
Founded with a mission to turn superfoods into staple foods, Kuli Kuli sources community-grown crops from women-led and smallholder farming communities around the world, transforming them into nutrient-dense everyday products — including its widely distributed Green Apple SuperGummies. The brand’s commitment to sustainability and supply chain integrity makes creative precision and audience alignment particularly important: the consumers who care most about what they put in their bodies also care about where it comes from.
“Kuli Kuli is passionate about sharing the world’s most powerful plants in ways that delight and nourish. Mirage Media’s expertise in paid social makes them the perfect partner to amplify our mission, connect with more consumers, and grow our presence in Target stores across the country.”
— Julie Degnan, Director of Digital Marketing, Kuli Kuli Foods
Mirage Media will take point on audience strategy, retail-ready creative for hero products, and a disciplined test-and-learn framework designed to accelerate performance while maintaining brand cohesion across channels. Reporting will be tied directly to retailer and ecommerce KPIs, with full tracking integration and live dashboards shared across both teams.
The appointment reflects Kuli Kuli’s broader intent to invest in the kind of performance marketing infrastructure that can scale with its retail ambitions — and Mirage Media’s continued growth into category-defining CPG and wellness accounts.
“Kuli Kuli is a category leader doing something genuinely rare: making community-grown nutrition accessible at national scale. We’re proud to bring our paid social expertise to a brand with this much substance behind it — and we’re ready to put a lot more Kuli Kuli into a lot more Target carts.”
— Kristen O’Neall, Founder & CEO, Mirage Media
About Kuli Kuli Foods
Kuli Kuli is the leading moringa superfood brand in America. The company partners with smallholder and women-led farming communities to turn climate-smart superfoods into everyday nutrition. From pure powders to on-the-go gummies, Kuli Kuli products are sold nationwide at retailers including Target and Whole Foods Market. Learn more at kulikulifoods.com.
About Mirage Media
Mirage Media is a Scottsdale-based performance and creative marketing agency specializing in paid social strategy, media buying, and advertising creative. Known for pairing elevated taste with measurable results, Mirage partners with brands across CPG, wellness, and hospitality — from high-growth startups to nationally recognized names — to deliver campaigns that captivate and convert. Learn more at miragemediaco.com.
Media Contact:
Mirage Media — Scottsdale, Arizona
info@miragemediaco.com | 480-259-9398
We work with brands that are ready to move fast and perform at retail scale.
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